Our unique LRC Travel Media Press Room program takes your custom press room directly to the media vs waiting on them to discover it through a lengthy search process
HOW TO SHOWCASE YOUR DESTINATION ON THE TRAVEL MEDIA PRESS ROOM
(And get it in front of thousands of targeted media)
Every organization probably has a website, but the LRC team knows first-hand the struggle to find the staff time or budget to manage a top-notch media room within it. That’s why we created the Travel Media Press Room, a virtual media resource that allows journalists hassle-free, quick access to quality information and images from your destination, venue or special event.
Our team of seasoned media specialists and marketing pros is dedicated to helping you reach your media relations goals by writing, hosting and managing your press room on our website while providing a unique link to your Travel Media Press Room that you can place on your organization’s website for seamless integration.
What’s in a room?
Every Travel Media Press Room package includes:
- Newly created media materials with compelling content
- Targeted PR campaign(s)
- Custom press room creation
- Image library from photos supplied by subscriber
- Unique web link to integrate on your company website
- 12-month subscription to the Travel Media Press Room
Additional services included in most Travel Media Press Room programs:
- Planning, including a strategic program of work with timelines, presented in writing
- Distribution and pitching of press releases
- Select releases included in the Travel Media Press Room e-newsletter
- Media lead generation and vetting of media
- Promotion across LRC social media channels
- Detailed reporting of agency activity and published results
You may add Press Trips & Media Visits for a complete and robust program!
The Process
Conceptualization: We’ll start with a personalized consultation about your destination including the markets you want to reach and the stories you want to tell, to determine your needs and build an outline for creating your destination’s one-of-a-kind press room.
Compelling storytelling: LRC’s team and network of professional travel and lifestyle writers produce content in both traditional and “new media” style, making it easy and attractive for editors and writers to use the materials. Sometimes, a simple cut and paste from your Travel Media Press Room is all it takes for a writer or editor to turn your content into a published story.
Dynamic photography: Keeping fresh, professional quality high- and low-resolution, captioned and credited images in front of the media also drastically increases the opportunities your destination will have for coverage. Editors and writers tell us finding good photos for illustrating their stories is often the difference between a mention and a full-on feature (and that trouble accessing these photos in the correct format is a number one frustration). Just send us images to populate your media room or we can arrange for and manage a professional photo shoot customized to your needs.
Unique Media Room URL: Your press room is seamlessly connected to your own website through a unique web link you place within your site, providing the media with contact information linking directly to your email and phone in case they need further assistance or have questions only you can answer.
Distribution and Social Media Platforms: With every subscription to the Travel Media Press Room, we utilize our extensive LRC network and industry connections to create a custom distribution plan that includes direct pitching to the media as well as posting across numerous social media platforms. Then, we point members of the media directly to your materials. With LRC everything is easy to find and access.
Check out the destinations already using the Travel Media Press Room by using the drop down menus for each state at the top of this page, then give us a call at 770-402-0879 or email LRC President Laurie Rowe.
The LRC point of difference: Each team member at Laurie Rowe Communications has been part of a destination marketing organization in the Southeast. This means we bring to you expertise in not only PR and media relations but also in festival and event planning, product development, marketing and sales. Plus, we prepare results and reporting for you to share with boards of directors and other stakeholders.